Why “unique” is better than “best”

Are you competing to be the best? Or to be unique? According to business strategist Michael Porter, unless you are competing to be unique, you don’t have a strategy. After…

Supercharge your studio ambitions

Success doesn’t come from thinking small or taking tiny, safe steps. It’s built by looking far beyond what feels possible in the moment. If you’re only planning one step ahead,…

The 5-step plan for better core values

Defining and fostering company culture might seem like just another task on a founder’s to-do list, but it’s actually one of the most crucial parts of building a successful business.…

A brief guide to better feedback

Whenever feedback comes up in my coaching, it’s usually in this form: “How do I give feedback so that people will listen?” And it’s completely understandable. When you are trying…

How to define your target audience

Pop quiz, hot shot! Who’s your target market? Spoiler alert: it’s not “men aged 18-34 who like [insert genre]” Why? Because this definition does very little to help you market…