About Me
I help ambitious leaders build better videogame companies.
In the last decade, I’ve had the privilege to hold various positions in the videogames industry, ranging from PR and marketing to bizdev and operations.
After obtaining an MBA in 2019, I realized that my skills were better suited to working on a business than in a business.
Now, I combine my practical experience with an MBA’s worth of knowledge to help ambitious leaders overcome the challenges of running and growing a company in the videogames and interactive entertainment industries.
You can also find me on Twitter and Linkedin. If you’d rather email me, shoot a message to martijn@martijnvanzwieten.com.
Thanks,
Martijn van Zwieten
3 DIFFERENT WAYS I CAN HELP YOU
1
The Long Game
Every two weeks on Tuesday, you’ll get a new essay on running and growing a business in the videogames industry.
2
FIRM Framework
A simple, free, and effective framework for running your indie studio with focus, alignment, accountability… and results.
3
Coaching
For entrepreneurs who want to get serious about their ambitions—tell me your challenges and let’s tackle them together.
I’ve had the privilege of working with a broad range of clients and partners in my career so far. Here is a selection of some of them:
Talks I’ve Given
2025 – Reboot Develop Blue – “Simple, Not Easy: Why Every Studio Needs An Operating System”
2025 – Boden Game Changer – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2024 – UNWRAP – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2024 – Reboot Develop Blue – “Survive to ’25 (And Beyond)” (watch on YouTube)
2023 – Nordic Game – “The Missing Leadership Element” (watch on YouTube)
2023 – Reboot Develop Blue – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs” (watch on Youtube)
2023 – INDIGO – “99 Problems But Management Ain’t One” (With Vincent van Gils) (watch in the INDIGO Vault)
2022 – Reboot Develop Blue – “The Missing Leadership Element”
Podcasts I’ve Appeared On
2025 – All in the Game – We starten een eigen ‘gamebedrijf’! Hoe verloopt dat?
2024 – GameWell – Implementing Systems and Processes for Long-Term Game Company Success with Martijn Van Zwieten
2024 – Indie Game Movement – Ep 341 – Building Better Game Companies with Martijn van Zwieten