About Me
I help ambitious leaders build better videogame companies.
In the last decade, I’ve had the privilege to hold various positions in the videogames industry, ranging from PR and marketing to bizdev and operations.
After obtaining an MBA in 2019, I realized that my skills were better suited to working on a business than in a business.
Now, I combine my practical experience with an MBA’s worth of knowledge to help ambitious leaders overcome the challenges of running and growing a company in the videogames and interactive entertainment industries.
You can also find me on BlueSky and Linkedin. If you’d rather email me, shoot a message to martijn@martijnvanzwieten.com.
Thanks,
Martijn van Zwieten
How I can help
Choose Your Playstyle
Single-Player
1:1 CEO Coaching
Multi-Player
Team Workshops
Multi-Player
Workshops for Indies
What other people say about me
Studio Leaders
Working With Martijn
Matthijs van der Laar
CEO, Twirlbound
“Working with Martijn helped us to redefine our company structure, management practices and business vision.”
Deloryan Hommers
CEO & Founder, Studio Deloryan
“Martijn helped me get the inner workings of the company running smoother and more organised.”
Laurens Rutten
CEO, Coolgames
“Martijn’s guidance helped improve the effectiveness of our meetings and articulate what truly sets us apart in the games industry.”
Hugo Obi
CEO, Maliyo Games
“Martijn helped me gain clarity on my priorities, and also provided a roadmap for aligning my team to bring our company vision to life.”
Talks I’ve Given
2025 – DICE Edinburgh – “Culture That Lasts: Leadership Lessons for Sustainable Studios”
2025 – Reboot Develop Blue – “Simple, Not Easy: Why Every Studio Needs An Operating System”
2025 – Boden Game Changer – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2024 – UNWRAP – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2024 – Reboot Develop Blue – “Survive to ’25 (And Beyond)” (watch on YouTube)
2023 – Nordic Game – “The Missing Leadership Element” (watch on YouTube)
2023 – Reboot Develop Blue – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs” (watch on Youtube)
2023 – INDIGO – “99 Problems But Management Ain’t One” (With Vincent van Gils) (watch in the INDIGO Vault)
2022 – Reboot Develop Blue – “The Missing Leadership Element”
Podcasts I’ve Appeared On
2025 – All in the Game – We starten een eigen ‘gamebedrijf’! Hoe verloopt dat?
2024 – GameWell – Implementing Systems and Processes for Long-Term Game Company Success with Martijn Van Zwieten
2024 – Indie Game Movement – Ep 341 – Building Better Game Companies with Martijn van Zwieten