About Me
I help videogame leaders build better studios.
I have worked in games since my very first internship, doing PR for the Dutch distributor for Capcom. For more than a decade after, I had the privilege of holding various positions in the videogames industry, ranging from PR and marketing to bizdev and operations.
My biggest strength has always been to spot systemic challenges in a company. And after I obtained an MBA in 2019, I finally realized that my combined skillset and experience was better suited to working on a business than in a business.
Around this time an old industry friend asked for my help in professionalizing his studio, and my coaching business was born. Since then, I have coached 150+ leaders across 40+ studios.
I strongly believe that true success is only possible if we take a long view and invest in sustainable growth, resisting short term distractions along the way. In other words, true success requires us to play the Long Game.
By coaching studios to build stronger foundations and play the long game, I want to do my part to make this a better, more sustainable industry for all of us.
You can also find me on BlueSky and Linkedin. If you’d rather email me, shoot a message to martijn@martijnvanzwieten.com.
Thanks,
Martijn van Zwieten
How I can help
Choose Your Playstyle
Single-Player
1:1 CEO Coaching
Multi-Player
Team Workshops
Multi-Player
Workshops for Indies
What other people say about me
Studio Leaders
Working With Martijn
Niki Smit
CEO, Monobanda
“Martijn has been an invaluable sparring partner. His FIRM framework has helped us to set a clear guideline for our studio, and given us the tools to work towards that vision more effectively and with renewed confidence.”
Bart Kemps
Former CEO, i3D.net
“Martijn has consistently served as our guiding force in shaping our quarterly objectives. His meticulous methodology and composed demeanor have proven to be a refreshing influence during these sessions.”
Linn Sovig
Program Director, Spawnpoint Trondheim
“Martijn’s workshop gave our game developers better insight into how to think about their studios as a business. The discussions were fruitful, energizing and at a professional level that elevated their expertise and aspirations.”
Manuel Kerssemakers
Founder, Abbey Games
“It was a quick, painless, even fun process. He has great insight on how a practical framework can connect to the problems and processes in a small studio like ours. He knows how to keep it pragmatic while still injecting valuable business insights.”
Talks I’ve Given
2025 – DICE Edinburgh – “Culture That Lasts: Leadership Lessons for Sustainable Studios”
2025 – Reboot Develop Blue – “Simple, Not Easy: Why Every Studio Needs An Operating System”
2025 – Boden Game Changer – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2025 – DGA Talks – “Simple, Not Easy: Why Every Studio Needs An Operating System”
2024 – UNWRAP – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs”
2024 – Reboot Develop Blue – “Survive to ’25 (And Beyond)” (watch on YouTube)
2023 – Nordic Game – “The Missing Leadership Element” (watch on YouTube)
2023 – Reboot Develop Blue – “Company Management Made Easy: A Minimalist Management Framework for Indie Devs” (watch on Youtube)
2023 – INDIGO – “99 Problems But Management Ain’t One” (With Vincent van Gils) (watch in the INDIGO Vault)
2022 – Reboot Develop Blue – “The Missing Leadership Element”
Podcasts I’ve Appeared On
2025 – All in the Game – We starten een eigen ‘gamebedrijf’! Hoe verloopt dat?
2024 – GameWell – Implementing Systems and Processes for Long-Term Game Company Success with Martijn Van Zwieten
2024 – Indie Game Movement – Ep 341 – Building Better Game Companies with Martijn van Zwieten
Plan A Free
Intro Call
Plan a free 30 minute introduction call. During this call we’ll discuss your situation and goals, and identify how we might work together to reach them.